Dog things designed to look good and do good.

We are a New York founded vivid pet essential brand for the modern dog owner with a focus on sustainability. Our colorful accessories promote a cheerful urban living experience for dogs and their owners, spanning a dog’s entire life.

The Fritz Bowl Mat

For dogs needing extra meal space. Adds style and keeps your floor clean. Anti-slip, thin, BPA-free silicone, dishwasher-safe.

Introducing the newest bed color.

Tomato

Crafted from 100% recycled plastic bottles, durable and super easy to clean.

SHOP

#1 dog bed according to cosmopolitan

Goalgetter

The ultimate choice, the ideal fit for your dog in any contemporary household. Easily washable and resistant to scratching.

SHOP

Our founder story.

Mid-pandemic, my artistic spark ignited among the empty NYC streets, lively dogs, and trendy companions. Seeking a sustainable aesthetic amidst vibrant colors, I set off on my design journey..

Danielle Heeren, Founder & Owner

READ MORE
  • SMALL FEMALE LED BUSINESS.

    Small team led by women, collaborating with female and minority talent.

  • SUSTAINABLE FORWARD.

    We prioritize sustainability: recycling, reducing packaging, and minimizing our carbon footprint.

  • SATISFACTION GUARANTEED.

    Free US shipping, 30-day return policy, fast delivery, helpful customer service, 1-year warranty.

  • YOU SHOP WE DONATE.

    Help rescue animals with each sale. Pick a charity to support.

1 of 4
1 of 3