Dog things designed to look good and do good.

We are a New York based, colorful pet essential brand for the modern dog owner with a sustainable mindset. Our colorful accessories contribute to a happy urban lifestyle between dogs and owners, not just for a few years but a dog’s entire life.

New! The Fritz Bowl Mat

for dogs who prefer extra space during mealtime. Its fun design adds style while keeping your floor clean. Thin, anti-slip, and made from BPA-free silicone, this mat is dishwasher-friendly.

  • 5 Ways to Enjoy Spring with Your Dog

    5 Ways to Enjoy Spring with Your Dog

    As the flowers bloom and the weather warms up, it's the perfect time to step outside with your furry companion and make the most of the spring season. At Approved...

    5 Ways to Enjoy Spring with Your Dog

    As the flowers bloom and the weather warms up, it's the perfect time to step outside with your furry companion and make the most of the spring season. At Approved...

  • Wrapping up the Year | 2023

    Wrapping up the Year | 2023

    It's the end of 2023, and we are wrapping up our second year of Approved by Fritz. What a year it has been. A lot of highs and also with...

    Wrapping up the Year | 2023

    It's the end of 2023, and we are wrapping up our second year of Approved by Fritz. What a year it has been. A lot of highs and also with...

  • Giveaway time! - Win the fritz bed!

    Giveaway time! - Win the fritz bed!

    We are giving away our most loved fritz bed, made from 100% recycled materials, machine washable and just the perfect for every design enthusiast with a dog.Here is how it...

    Giveaway time! - Win the fritz bed!

    We are giving away our most loved fritz bed, made from 100% recycled materials, machine washable and just the perfect for every design enthusiast with a dog.Here is how it...

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