Happy Holidays from Fritz

As the year comes to a close, we want to take a moment to thank those who’ve been with us on this journey—our incredible retailers, partners, ambassadors, and loyal customers. Approved by Fritz wouldn’t be where it is today without your support.

Since the beginning, we’ve sent holiday cards to those who’ve played a key role in our growth. This year’s card is extra special, designed by my talented office neighbor, Sophie Siemerink. As fellow dog moms, we’ve spent countless hours talking about dogs and the heart behind Approved by Fritz. Sophie knows our brand well, and her design reflects the warmth and community we’ve built together.

Running a small business is no easy feat, and we deeply appreciate the kindness and support we’ve received along the way. It means the world to us.

To our 3,000 customers—we wish we could send each of you a personal card, but please know how much your love and loyalty mean. Every purchase, message, and shared moment helps shape our brand, and we’re so grateful.

Wishing you and your dogs a joyful holiday season and all the best for 2025.

With gratitude,
Danielle & Fritz