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- Sustainability
Better materials, by default.
We make dog gear that's built to last, because the most sustainable product is the one you don't have to replace. Recycled materials where it counts, and pieces designed to stay in your home for years, not months.
How we make it count.
GRS-certified & Better Cotton
Our toys are made with Global Recycled Standard materials and Better Cotton, independently verified, not just claimed.
100% recycled paper packaging
Recyclable, plastic-free packaging made from 100% recycled paper. Just enough to protect your order, nothing more.
Small & female-founded
Founded in New York in 2020 by Danielle, still independently run and women-led.
Rescue dogs as our models
We cast rescue and stray dogs as our models. Every dog deserves the spotlight, and it started with Fritz.
Small brand, real numbers.
Better Cotton™Made to last, so it doesn't get replaced.
The most sustainable product is the one you don't have to buy twice. We engineer for durability first: water-resistant coatings, durable stitching and washable covers that keep our gear out of landfill for years, not months.
- Recycled PET cores & coated webbing
- Better Cotton™ covers, washable & replaceable
- 1-year warranty to keep things in use longer
