Things You Probably Didn’t Know About Approved by Fritz

At Approved by Fritz, we’re all about stylish, high-quality products for dogs—but there’s more to our story than you might think! Here are some fun facts you probably didn’t know:

1. Fritz is a Rescue Mutt

Our brand’s namesake, Fritz, was rescued from South Carolina through Rescue City, a New York-based rescue organization. He’s been an inspiration for everything we do!

2. From New York to the Netherlands

We spent five years in New York before relocating to a small village near Amsterdam. Despite the move, our brand remains rooted in the energy and design of NYC.

3. We Have Two Warehouses

To make shipping more efficient for our customers, we operate out of two warehouses: one in Los Angeles and one in Amsterdam. This helps us serve dog lovers worldwide!

4. Our Color Combinations Are Inspired by NYC

The colorways of our Fritz Collar are inspired by the vibrant hues of New York City—think taxi yellows, subway tiles, and neon-lit streets.

5. We Brush Fritz’s Teeth with Homemade Toothpaste

Fritz gets the VIP treatment at home, too! We make his toothpaste from scratch using natural ingredients.

6. We Work with Over 250 Independent Stores Worldwide

We’re proud to collaborate with over 250 independent stores across the globe, bringing stylish and functional dog products to a wider audience.