Dog things designed to look good and do good.

We are a New York founded vivid pet essential brand for the modern dog owner with a focus on sustainability. Our colorful accessories promote a cheerful urban living experience for dogs and their owners, spanning a dog’s entire life.

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As seen in.

The Fritz Bed

A chic centerpiece for your living area. Eco-friendly, attractive, and long-lasting. Now available in two sizes.

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AS SEEN IN OPRAH DAILY

GOALGETTER

The ultimate choice, the ideal fit for your dog in any contemporary household. Easily washable and resistant to scratching.

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Introducing the newest bed color.

Tomato

Crafted from 100% certified Global Recycled Standard plastic bottles, durable and super easy to clean.

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Our founder story.

Mid-pandemic, my artistic spark ignited among the empty NYC streets, lively dogs, and trendy companions. Seeking a sustainable aesthetic amidst vibrant colors, I set off on my design journey..

Danielle Heeren, Founder & Owner

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Bestsellers for fall.

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Why you will love us.

  • SMALL FEMALE LED BUSINESS.

    Small team led by women, collaborating with female and minority talent.

  • SUSTAINABLE FORWARD.

    We prioritize sustainability: certified recycling, reducing packaging, and minimizing our carbon footprint.

  • SATISFACTION GUARANTEED.

    Free US shipping, 30-day return policy, fast delivery, helpful customer service, 1-year warranty.

  • YOU SHOP WE DONATE.

    Help rescue animals with each sale. Pick a charity to support.

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Stories.

  • New! The Fritz Bird Dog Toy!

    New! The Fritz Bird Dog Toy!

      Introducing our dog toy collection, which we are o so excited about! For years I have been buying toys for fritz, and only a small amount where approved to...

    New! The Fritz Bird Dog Toy!

      Introducing our dog toy collection, which we are o so excited about! For years I have been buying toys for fritz, and only a small amount where approved to...

  • Change of scenery

    Change of scenery

    Going through these pictures to see Fritz and me in two totally different scenes. After 5.5 years in New York, we decided to return to my home country, The Netherlands. With...

    Change of scenery

    Going through these pictures to see Fritz and me in two totally different scenes. After 5.5 years in New York, we decided to return to my home country, The Netherlands. With...

  • June Pride Month | In the Spotlight: Liv & her dog Ollie

    June Pride Month | In the Spotlight: Liv & her ...

    June is Pride Month!!, a time of celebration and support for the LGBTQIA+ community. At our small business, we are passionate about sharing love and making a positive impact. That's...

    June Pride Month | In the Spotlight: Liv & her ...

    June is Pride Month!!, a time of celebration and support for the LGBTQIA+ community. At our small business, we are passionate about sharing love and making a positive impact. That's...

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