Dog things designed to look good and do good.
We are a New York based, vivid pet essential brand for the modern dog owner with a focus on sustainability. Our vivid accessories promote a cheerful urban living experience for dogs and their owners, spanning a dog’s entire life.
As seen in.
New! The Fritz Bowl Mat
For dogs needing extra meal space. Adds style and keeps your floor clean. Anti-slip, thin, BPA-free silicone, dishwasher-safe.
Our founder story.
Mid-pandemic, my artistic spark ignited among the empty NYC streets, lively dogs, and trendy companions. Seeking a sustainable aesthetic amidst vibrant colors, I set off on my design journey..
Danielle Heeren, Founder & Owner
Spring favorites.
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The Fritz Collar
Regular price $28.50 USDRegular priceUnit price / per$0.00 USDSale price $28.50 USD -
Poop Bag Carrier
Regular price $19.00 USDRegular priceUnit price / per$0.00 USDSale price $19.00 USD -
The Fritz Harness
Regular price $42.00 USDRegular priceUnit price / per$0.00 USDSale price $42.00 USD -
The Fritz Bowl Mat | PRE ORDER
Regular price From $22.00 USDRegular priceUnit price / per
Why you will love us.
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SMALL FEMALE LED BUSINESS.
Small team led by women, collaborating with female and minority talent.
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SUSTAINABLE FORWARD.
We prioritize sustainability: recycling, reducing packaging, and minimizing our carbon footprint.
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SATISFACTION GUARANTEED.
Free US shipping, 30-day return policy, fast delivery, helpful customer service, 1-year warranty.
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YOU SHOP WE DONATE.
Help rescue animals with each sale. Pick a charity to support.
Stories.
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Spring into Action: April's Ins and Outs Approv...
As the sun starts to shine brighter and the flowers bloom, April welcomes us with open arms to embrace the joys of spring. And who better to guide us through...
Spring into Action: April's Ins and Outs Approv...
As the sun starts to shine brighter and the flowers bloom, April welcomes us with open arms to embrace the joys of spring. And who better to guide us through...
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5 Ways to Enjoy Spring with Your Dog
As the flowers bloom and the weather warms up, it's the perfect time to step outside with your furry companion and make the most of the spring season. At Approved...
5 Ways to Enjoy Spring with Your Dog
As the flowers bloom and the weather warms up, it's the perfect time to step outside with your furry companion and make the most of the spring season. At Approved...
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Wrapping up the Year | 2023
It's the end of 2023, and we are wrapping up our second year of Approved by Fritz. What a year it has been. A lot of highs and also with...
Wrapping up the Year | 2023
It's the end of 2023, and we are wrapping up our second year of Approved by Fritz. What a year it has been. A lot of highs and also with...
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