Dog things designed to look good and do good.

We are a New York founded vivid pet essential brand for the modern dog owner with a focus on sustainability. Our colorful accessories promote a cheerful urban living experience for dogs and their owners, spanning a dog’s entire life.

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As seen in.

The Fritz Bowl Mat

For dogs needing extra meal space. Adds style and keeps your floor clean. Anti-slip, thin, BPA-free silicone, dishwasher-safe.

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Introducing the newest bed color.

Tomato

Crafted from 100% certified Global Recycled Standard plastic bottles, durable and super easy to clean.

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#1 dog bed according to cosmopolitan

Goalgetter

The ultimate choice, the ideal fit for your dog in any contemporary household. Easily washable and resistant to scratching.

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Our founder story.

Mid-pandemic, my artistic spark ignited among the empty NYC streets, lively dogs, and trendy companions. Seeking a sustainable aesthetic amidst vibrant colors, I set off on my design journey..

Danielle Heeren, Founder & Owner

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Our least colorful collection but oh so chic!

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Why you will love us.

  • SMALL FEMALE LED BUSINESS.

    Small team led by women, collaborating with female and minority talent.

  • SUSTAINABLE FORWARD.

    We prioritize sustainability: certified recycling, reducing packaging, and minimizing our carbon footprint.

  • SATISFACTION GUARANTEED.

    Free US shipping, 30-day return policy, fast delivery, helpful customer service, 1-year warranty.

  • YOU SHOP WE DONATE.

    Help rescue animals with each sale. Pick a charity to support.

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Stories.

  • Change of scenery

    Change of scenery

    Going through these pictures to see Fritz and me in two totally different scenes. After 5.5 years in New York, we decided to return to my home country, The Netherlands. With...

    Change of scenery

    Going through these pictures to see Fritz and me in two totally different scenes. After 5.5 years in New York, we decided to return to my home country, The Netherlands. With...

  • June Pride Month | In the Spotlight: Liv & her dog Ollie

    June Pride Month | In the Spotlight: Liv & her ...

    June is Pride Month!!, a time of celebration and support for the LGBTQIA+ community. At our small business, we are passionate about sharing love and making a positive impact. That's...

    June Pride Month | In the Spotlight: Liv & her ...

    June is Pride Month!!, a time of celebration and support for the LGBTQIA+ community. At our small business, we are passionate about sharing love and making a positive impact. That's...

  • Celebrating the Allure of Red: Introducing the Tomato Bed by Fritz

    Celebrating the Allure of Red: Introducing the ...

    In a world where colors speak volumes, there's one hue that stands out for its boldness, elegance, and undeniable charm: red. At Fritz, we've long been enamored with the power...

    Celebrating the Allure of Red: Introducing the ...

    In a world where colors speak volumes, there's one hue that stands out for its boldness, elegance, and undeniable charm: red. At Fritz, we've long been enamored with the power...

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