Dog essentials that fit your home.

At Approved by Fritz, we design modern dog accessories that look good and work even better. From colorful collars to corner-friendly beds, everything is made to blend into modern interiors — and built to last. Our collection is sustainably made and thoughtfully designed for dogs and their people.

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As seen in.

You asked, we listened.

Bestselling Striped will come back.

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Your Favoritz.


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Modern dog gear, approved by Fritz.

Our dog beds are water-resistant, machine washable, and shaped to fit any corner or crate. Walk sets are crafted from durable, soft-touch webbing in design-forward colors. We partner with trusted makers to ensure everything — from poop bag carriers to bowls — meets high standards of quality, comfort, and style.

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Recycled Dog Bed with modern interior

AS SEEN IN OPRAH DAILY

GOALGETTER

The ultimate choice, the ideal fit for your dog in any contemporary household. Easily washable and resistant to scratching.

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Introducing the newest bed color.

Tomato

Crafted from 100% certified Global Recycled Standard plastic bottles, durable and super easy to clean.

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Our founder story.

Mid-pandemic, my artistic spark ignited among the empty NYC streets, lively dogs, and trendy companions. Seeking a sustainable aesthetic amidst vibrant colors, I set off on my design journey..

Danielle Heeren, Founder & Owner

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Why you will love us.

  • SMALL FEMALE LED BUSINESS.

    Small team led by women, collaborating with female and minority talent.

  • SUSTAINABLE FORWARD.

    We prioritize sustainability: certified recycling, reducing packaging, and minimizing our carbon footprint.

  • SATISFACTION GUARANTEED.

    Free US shipping, 30-day return policy, fast delivery, helpful customer service, 1-year warranty.

  • YOU SHOP WE DONATE.

    Help rescue animals with each sale. Pick a charity to support.

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Stories.

  • Fritz’s Summer Tips: 4 Easy Ways to Keep Your Dog Happy (and Healthy) This Season

    Fritz’s Summer Tips: 4 Easy Ways to Keep Your D...

    Hot days ahead? We’ve got you covered. From keeping your dog cool to encouraging them to swim, these four summer tips from Approved by Fritz are easy, effective, and designed...

    Fritz’s Summer Tips: 4 Easy Ways to Keep Your D...

    Hot days ahead? We’ve got you covered. From keeping your dog cool to encouraging them to swim, these four summer tips from Approved by Fritz are easy, effective, and designed...

  • The Most Colorful Giveaway of the Summer Is Here – Approved by Fritz x Lumiies 🧡

    The Most Colorful Giveaway of the Summer Is Her...

    The Most Colorful Giveaway of the Summer – Meet Your Dog’s New Favorite Walk Set When we met the team from Lumiies at Zoomark in Bologna, we immediately felt the...

    The Most Colorful Giveaway of the Summer Is Her...

    The Most Colorful Giveaway of the Summer – Meet Your Dog’s New Favorite Walk Set When we met the team from Lumiies at Zoomark in Bologna, we immediately felt the...

  • Fritz Favoritz | June

    Fritz Favoritz | June

    At Approved by Fritz, we’re all about discovering unique, stylish, and functional products that make life with your dog even better. From paw cleaners to travel essentials, here are our...

    Fritz Favoritz | June

    At Approved by Fritz, we’re all about discovering unique, stylish, and functional products that make life with your dog even better. From paw cleaners to travel essentials, here are our...

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Also viewed by others: Dog bags dispenser - Dog collar and leash set - Dog walk kit

Sustainable materials. Timeless design.

We believe dog gear should be as considered as the rest of your home. That’s why we use recycled fabrics, plastic-free packaging, and ship with a smaller footprint. Whether you're shopping for your own dog or gifting another, our edit of design-led essentials makes it easy to choose better.

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