We are a New York based, colorful pet essential brand for the modern dog owner with a sustainable mindset. Our colorful accessories contribute to a happy urban lifestyle between dogs and owners, not just for a few years but a dog’s entire life.

New Arrivals.

  • Fun, durable, and pretty!

    "My border terrier puppy looks fabulous in this collar - doesn’t cause her to itch or scratch at it. And I love that it’s waterproof and easy to clean, especially in these summer months when she’s constantly jumping into dog pools to cool off and then rolling around in the grass"

    Vanessa, Approved by Reina

  • Amazing Customer Service!

    "Colourful and durable collars with matching leashes.

    Megan, Approved by Mochi

  • We love the blue & orange leash for baseball season and beyond!

    We love this leash - the blue and orange is perfect for summer and super stylish. We've gotten so many compliments on it already. It is easy to clean and really durable. Our dog is pretty strong so that is important to us.

    Courtney, Approved by Champ

  • Wrapping up the Year | 2023

    Wrapping up the Year | 2023

    It's the end of 2023, and we are wrapping up our second year of Approved by Fritz. What a year it has been. A lot of highs and also with...

    Wrapping up the Year | 2023

    It's the end of 2023, and we are wrapping up our second year of Approved by Fritz. What a year it has been. A lot of highs and also with...

  • Giveaway time! - Win the fritz bed!

    Giveaway time! - Win the fritz bed!

    We are giving away our most loved fritz bed, made from 100% recycled materials, machine washable and just the perfect for every design enthusiast with a dog.Here is how it...

    Giveaway time! - Win the fritz bed!

    We are giving away our most loved fritz bed, made from 100% recycled materials, machine washable and just the perfect for every design enthusiast with a dog.Here is how it...

  • Keep them cool

    Keep them cool

    Hey there, fellow dog lovers! It's that time of the year again when the sun is shining, and the temperatures are soaring. Summer is here, and while we enjoy the...

    Keep them cool

    Hey there, fellow dog lovers! It's that time of the year again when the sun is shining, and the temperatures are soaring. Summer is here, and while we enjoy the...

1 of 3