Dog gear that earns its spot at home.
Approved by Fritz started with one simple frustration: nothing for dogs looked like it belonged in a home you'd actually decorated. So we made it ourselves. Design-led, sustainable, and Fritz-approved.
Where it all began · New York City.
A dog to spoil and a gap on every shelf.
When our founder Danielle went looking for gear for her own dog, she found two kinds and liked neither: cheap and disposable, or loud and plasticky. One fell apart in a season. The other she wanted to hide the moment guests arrived.
- Waterproof, wipe-clean essentials that hold up to real dogs
- Made from recycled materials, in colorways you'd want on display
- Fritz became the first (and toughest) tester, and the name on the label
Built on a few stubborn beliefs.
Female-led & independent
A small, women-led team, no big group behind us. We collaborate with female and minority talent on design and photography.
Sustainable by default
GRS-certified recycled PET and Better Cotton™, chosen because better materials shouldn't be the exception.
Made to outlast
Waterproof, wipe-clean and warrantied for a year. We'd rather sell you one thing that lasts than ten that don't.
Rescue dogs as our models
We cast rescue and stray dogs in our shoots. Every dog deserves the spotlight, and it started with Fritz.
Small, female-owned. Real impact.
From Fritz to a whole pack.
"We can design the most beautiful things for our dogs, but in the end, the dog has to wear it and approve it. It's all about finding the right balance between design and function. That's why it's Approved by Fritz."
