We are a New York founded, now based in Amsterdam & Los Angeles vibrant pet brand focusing on sustainability, offering colorful accessories for urban living with dogs.

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Dog things designed to look good and do good.

As seen in.

Moving Bar - Approved by Fritz
ORDER BEFORE DECEMBER 16 TO GET YOUR ORDER ON TIME. SHOP OUR BUNDLES & SAVE BUY 3 GET 1 FREE

Holiday Gifts.

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The Fritz Bed

A chic centerpiece for your living area. Eco-friendly, attractive, and long-lasting. Now available in two sizes.

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AS SEEN IN OPRAH DAILY

GOALGETTER

The ultimate choice, the ideal fit for your dog in any contemporary household. Easily washable and resistant to scratching.

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Introducing the newest bed color.

Tomato

Crafted from 100% certified Global Recycled Standard plastic bottles, durable and super easy to clean.

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Our founder story.

Mid-pandemic, my artistic spark ignited among the empty NYC streets, lively dogs, and trendy companions. Seeking a sustainable aesthetic amidst vibrant colors, I set off on my design journey..

Danielle Heeren, Founder & Owner

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Why you will love us.

  • SMALL FEMALE LED BUSINESS.

    Small team led by women, collaborating with female and minority talent.

  • SUSTAINABLE FORWARD.

    We prioritize sustainability: certified recycling, reducing packaging, and minimizing our carbon footprint.

  • SATISFACTION GUARANTEED.

    Free US shipping, 30-day return policy, fast delivery, helpful customer service, 1-year warranty.

  • YOU SHOP WE DONATE.

    Help rescue animals with each sale. Pick a charity to support.

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Stories.

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