Approved by Fritz Turns 4: Celebrating Four Years of Modern, Sustainable Dog Design

Celebrating 4 Years of Approved by Fritz

This week marks the fourth birthday of Approved by Fritz — and of course, Fritz himself. It’s a milestone that feels both surreal and deeply rewarding.

Approved by Fritz was born in the middle of the pandemic, a time when the world slowed down and our routines changed. Like many, I started to see how dogs became an essential part of finding balance and joy in everyday life. I was inspired by people walking their dogs to get some fresh air — keeping the streets alive and full of energy during quiet times.

From those early days to now, so much has evolved. What started as a small idea has grown into a modern and colorful dog brand that designs sustainable dog accessories for dogs and their humans. Today, Approved by Fritz is available in over 300 design-forward stores worldwide and operates from both Los Angeles and Amsterdam.

We’ve built a brand that celebrates dogs as part of our lifestyle — through designer dog collars, leashes, beds, and accessories that look good in any home. Our goal has always been to create products that are both functional and thoughtfully designed, using durable and eco-conscious materials that last.

Has the journey been smooth? Not always. There have been challenges, doubts, and plenty of lessons along the way. But through it all, I’m proud of what we’ve built — and grateful for the incredible community of dog lovers, retailers, and friends who’ve supported us from day one.

To celebrate our fourth birthday, we’re saying thank you with 20% off everything this weekend — a small way to share our excitement and gratitude with everyone who’s been part of this journey.

Here’s to four years of color, creativity, and connection — and to many more ahead.